The One Broken Cog Podcast

From Opening Act, to Headliner

Todd McCarty credits driving a cab with getting his music business career off the ground. In 1998 while listening to music between fares, he plotted his future one cab driver confessional at a time. He’s been a drummer, a tour manager, label executive, and a VP of Sales for major label Sony Music. While serving as GM and head of sales at Fearless Records for 13 years he was awarded several platinum and gold sales awards. Todd released over 200 cover songs on the “Punk Goes” compilation which has been streamed over a billion times. Recently he started Band Builder Academy - the premiere online academy for independent musicians - where he shares his artist development process and teaches musicians to build their band’s from opening act to headlining act. Todd joins the show to chronicle his journey from musician to VP of Sales for Sony Music. He also discusses what it takes to be successful in the music business, how streaming has impacted musicians & labels, and how artists are adjusting and making money during COVID. 

Learn more and connect with Todd:

https://www.bandbuilderacademy.com/

https://www.instagram.com/heat0nthestreet/

Public Relations 101

Kristen Ruby is the CEO of Ruby Media Group, an award-winning Public Relations and social media marketing agency that helps companies leverage the power of content marketing to increase exposure. She is a trusted media source and frequent on-air commentator on social media, tech trends and crisis communications as she frequently speaks on FOX News, CNBC, Good Morning America and countless other networks. Kris joins the show to discuss cancel culture in the digital age, and to answer PR and media relations questions sent in from our listeners across the country. 

Learn more and connect with Kris: 

https://rubymediagroup.com

https://www.krisruby.com

https://www.medicalpracticepr.com

Resources:

Media Relations Guide:

 

https://rubymediagroup.com/media-relations-guide/

 

SEO and Digital Public Relations 

 

https://rubymediagroup.com/seo-public-relations/

 

Cancel Culture and Brand Management

 

https://rubymediagroup.com/cancel-culture-brand-management/

 

How to get Media Coverage for Your Business

 

https://rubymediagroup.com/pitch-perfect-pitching-media/

 

10 ways you’re sabotaging your chance of media coverage 

 

https://rubymediagroup.com/10-ways-youre-sabotaging-chance-media-coverage/

360° Marketing

Dr. Morissa Schwartz is the owner of DrRissysWriting.com – a marketing and writing company ranked in the top 1 social media experts in NY by Thumbtack, and GenZPublishing.org – a publishing company, which has produced six Amazon bestsellers. She holds a doctorate in literature from Drew University and has a Masters in Communication. She has been featured on Forbes, MTV, broke a Guinness World Record for creating the World’s Longest Chain of Bracelets, is a bestselling author, speaks professionally about inspiring others through words and entrepreneurship, and was named the “Voice of Generation Z” by Community Magazine. She seeks to inspire others through words and a positive attitude. Morissa joins the show to share the benefits and advantage of her unique 360° Marketing approach. She also discusses how PR, SEO, Social Media and Google ads work together, the reason she was ranked the top PR and social company by Thumbtack, and what led to her being named the voice of Generation Z. 

 

Social Media Magic

Starting his career as a magician Jay Jay grew the #1 Magic Youtube Channel in the world with over 50,000,000 million views, seen in over 150 countries. Realizing the art of deception wasn't his true calling, he left his bag of tricks to host tv shows in Asia, run nightclubs, then he transitioned to the states where he engages, inspires, corporations and personal brands about taking their career to the next level. In 2020 after the world was put on hold, he started his own Instagram Growth Agency where he helps personal brands use the power of Instagram to get INFLUENCE and the ATTENTION they need to get people to like them faster, trust them faster and buy from them faster! Jay Jay joins the show to discuss his transition from the world of magic to starting an Instagram growth agency. He also discusses what led to his success on Youtube, the realistic results generated from Instagram marketing, how to effectively leverage Clubhouse, the advantage of having a strong social media presence, and the first step to gaining a following on social media. 

Learn more and connect with Jay Jay here: https://www.jayjaylive.com/

 

Business on a Budget

Sarah St John is an entrepreneur, podcaster, author, animal lover, and world traveler. She has created several startups throughout her entrepreneurial career of over a decade. Through her books, blog, and podcast, Sarah’s goal is to show people how to launch and manage an online business on a budget. Sarah joins the show to discuss the impact podcasting will have on your business, how to start and run a business on as low as $100.00 per month, and how to effectively utilize organic marketing. Learn more about Sarah and listen to her podcast here: https://www.thesarahstjohn.com/

 

Satisfaction is a rating, Loyalty is a brand

For 20 years award winning chiropractor Dr. Kelly Henry helped his patients live healthier lives. With the foundation and focus of providing exceptional customer service, Dr. Henry grew his clinics into the top-tier chiropractic offices in the nation with multiple locations and doctors. Since 2018 Dr. Henry has used his system to coach business owners on improving their customer service to create incredible growth and profits. Dr. Kelly joins the show to discuss how he scaled his practice, his transition to coaching, and the importance and finer points of elite level customer service.

Dedication & Sacrifice

Christina Vargas is a former WWE Diva, IFBB Fitness Pro, Olympia competitor and nutritional expert. And she is passionate about helping people realize their fitness goals and live a healthy lifestyle. Christina joins the show to share details of how she overcame multiple health issues to compete professionally for the I.F.B.B. in events such as the Houston Pro and Arnold Classic. She also discusses her time in the WWE, and her decision to sacrifice a once in a lifetime opportunity to start a family and pursue her true calling. 

Create Your Future

Sandy Lin started her first business, Wrooof, at 19 with a love of dogs, a passion for hard work, and a dream to live life on her terms. Ever since, she has been determined to help other young people do the same. In May 2020, she hopped on TikTok to share her entrepreneurial journey, business knowledge, and marketing tips, and she gained an amazing community of 330K followers on the platform. Currently, Sandy is building an E-learning platform for young entrepreneurs to learn everything about business from experts, connect with like-minded entrepreneurs, and grow together in a safe environment. Sandy joins the show to discuss utilizing TikTok for your business and personal brand, effective social media marketing, challenges millennials are facing professionally, and advice to entrepreneurs starting their first business.  

The 35 Million Dollar Man

David Ledgerwood is Co-Founder and Managing Partner at Add1Zero, a company that provides lead-to-close sales execution for B2B technology companies ready to leap from 6 to 7 digits of revenue. Throughout his career, David has closed over $35M, with an average deal size in excess of $150,000. He has deep-rooted expertise in selling software and services, and has helped several companies grow into the mid-7 figures. David joins the show to discuss why companies should outsource their sales departments, the most important piece of the sales process, why sales managers are so ineffective, and the appropriate number of follow up attempts before calling it a day. 

 

I

The Joy of Movement

Jennifer Ables has worn many hats in her life, from insurance underwriter to professional dancer to the founder of a charity. This journey took her from a cubicle in Philadelphia to White House guest, and includes a flag being flown in her honor in Kandahar Air Field, Afghanistan. Her work has been featured on ABC, KUSI, and the CW as well as the San Diego Union Tribune. Jen was invited to attend the inaugural White House Summit on “The United State of Women” as a Changemaker. She has also been a nominee for “Woman of the Year” by San Diego Magazine and “Women Who Mean Business” by the San Diego Business Journal. She was the recipient of the Inspiration Award from the Center for Wealth & Legacy, and has been recognized for Outstanding Service by the California State Senate. Jennifer joins the show to share details on her decision to leave Corporate America to pursue her passion and true calling. She also discusses the difference between what it means to be successful and what it means to be happy, reinventing yourself in this ever-changing world, her organization that taught Veteran Amputees how to Salsa, and her inspirational team building events.